Hey, I’m Aubrey!
I'm Aubrey — part designer, part strategist, and someone who has never once looked at a business without immediately seeing what it could be. That's just how my brain works. I've spent 14 years in marketing and design, and that sense of possibility is still what drives every project I take on.
After 14 years in marketing and design, I knew it was time to build something of my own. I wanted more creative freedom, more interesting projects, and the kind of work where I could go all in without someone else's limitations on what was possible.
what I do
I specialize in strategic brand identity and marketing design for established businesses ready to scale — the kind of work that starts with real questions, not templates. I want to understand your story, your people, and what you're building toward. From there, I craft a visual identity that carries genuine weight: logos with intention, systems that hold together across every touchpoint, and marketing design that reflects the actual quality of what you offer.
My work sits at the intersection of art and strategy. I care as much about why something works as I do about how it looks.
Who I Work with
I do my best work with founders and creative businesses in industries I genuinely love — specialty food and beverage, boutique hospitality, stationery and paper goods, apparel, publishing, and lifestyle brands with real personality. If your business has a distinct point of view and you're ready to invest in making it visible, we're probably a good fit.
How We'll Work Together
Getting to Know You
First things first—I need to understand your world. We'll dig into who you are, who you're trying to reach, and what you actually need (not just what you think you need). Think of it as the foundation for everything that comes next.
Making Sense of It All
This is where I take everything we talked about and start connecting the dots. I'll map out a plan that actually makes sense for your business and your goals. No cookie-cutter solutions here—just strategy that fits you.
Bringing It to Life
Here's the fun part. I'll start creating your visual identity, from your logo to all the pieces that'll make your brand feel cohesive. You'll see concepts, we'll refine them together, and I'll keep tweaking until it feels just right.
Getting You Set Up
Once everything's perfect, I'll package it all up in the formats you need and make sure you know how to use it. No mystery files or confusing instructions—just everything you need to start showing up consistently.