Email Design

Since fall of 2025, I've been doing independent contract design work for Accordus, working with nonprofits whose missions genuinely matter. For both of these examples, the brand identity, copy, and photography were already established, and I worked alongside Accordus's team, a Team Lead, Communications Coordinator, and writer, to bring the emails to life. Here are a couple of recent ones.

The Paloma Project — Mercy Workshop

This spring, I designed the email campaign for Mercy Workshop's Paloma Project — an initiative building a small community of homes for women rebuilding their lives after trafficking. My work was building the email layout and design within the established brand system, using text and graphic treatments to make each send feel more dynamic and give the content room to breathe. What drew me in wasn't just the design work, it was getting to be part of something that's actually transforming lives. Not a donation that disappears into a fund, not a short mission trip that ends... a real, long path toward change. You can see it in the photos they shared with me: the heart, the hope, the joy on these women's faces. That's what I wanted the emails to carry. Not just information, but a little of what it feels like to watch someone rebuild.

Detroit College access network

A few email designs for Detroit CAN — the Detroit College Access Network, an organization working to make a college degree feel like a real, reachable thing for Detroit students. My role was working within their established brand and voice. Their content runs dense, lots to say and lots of reasons to say it, and I leaned on text and graphic treatments to give it energy and make it easier to read without losing any of that substance. I love finding ways to create movement through design... a static photo, a stat that feels flat on its own, can still pull someone in if the layout around it is doing its job. That's the part I geeked out on here.