Buns on the Run

Buns on the Run is a conceptual piece I created for a weekly brief published by Brandbrief.io.

The Brief:

Buns on the Run is your go-to destination for handcrafted burgers served with a side of convenience. Our food truck brings the comfort and satisfaction of a homemade burger right to your fingertips, no matter where you are. With a menu featuring a variety of burger options, from juicy beef patties to flavorful veggie burgers, there’s something for everyone to enjoy.

Deliverables:

Brand Identity

Packaging Design

Landing Page or Illustrations or Food Truck Design

My thought process was to bring in feel-good nostalgia through the color palette and photography curation. I wanted to add some playfulness and quirkiness by using the minimalistic cartoon mascot. Is it just me or does his little lettuce look like a little cape?